Twisted Trail Ranch Privacy Policy
Last Updated: January 28, 2026
Overview
Twisted Trail Ranch (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains what information we collect, how we use it, and who we share it with when you use our services or visit our ranch.
SMS/Text Messaging Privacy
IMPORTANT: Mobile Opt-In Data Protection
Twisted Trail Ranch respects your privacy and is committed to protecting your mobile phone information.
We do NOT share mobile opt-in data with third parties under any circumstances.
- We do NOT sell or rent your phone number
- SMS consent information is NOT shared with affiliates for marketing
- Your text message preferences remain confidential and private
- No mobile opt-in data will be shared with third parties
- Information obtained as part of the SMS consent process will NOT be shared with third parties or affiliates for marketing purposes
Information Collection: Twisted Trail Ranch collects and stores the phone numbers of individuals who opt in to receive SMS messages. Additional information such as message history, delivery status, and interaction data may also be recorded for service improvement and compliance purposes.
Use of Information: Your mobile phone number is used solely to send SMS messages that you have consented to receive from Twisted Trail Ranch. We do not sell, share, rent, or distribute your mobile opt-in information to any third parties or affiliates.
What Messages You’ll Receive: If you opt in to SMS communications, you may receive:
- Riding reservation confirmations and reminders
- Lesson schedule updates
- Event notifications and ranch updates
- Weather alerts affecting scheduled activities
- Customer service responses
- General ranch information
Service Provider Exception: We may share minimal technical data with our SMS platform provider solely to deliver text messages to you. These service providers are contractually obligated to protect your data and are prohibited from using your information for any other purpose. This is the ONLY exception to our no-sharing policy.
Your SMS Privacy Rights:
- Opt out at any time by texting STOP to any message
- Your opt-out request will be honored immediately
- Text HELP for assistance or contact us directly
- Text START to opt back in after opting out
- Request deletion of your SMS data at any time
Message Frequency and Costs:
- Message frequency varies based on your reservations and ranch activities
- Typically 2-8 messages per month for active clients
- Message and data rates may apply based on your mobile carrier plan
- We do not charge for messages, but your carrier may
Information We Collect
We may collect the following personal information when you contact us, make reservations, or use our services:
Contact Information:
- Name and emergency contact information
- Phone number (mobile and alternate)
- Email address
- Mailing address
Service Information:
- Riding experience level and preferences
- Lesson schedules and reservation history
- Horse boarding agreements and details
- Event registrations and participation
- Liability waivers and medical information (as required for safety)
Payment Information:
- Billing information for services rendered
- Payment card details (processed securely through our payment processor)
Communication Records:
- SMS/text message content and metadata (date/time, delivery status, opt-in timestamp)
- Email correspondence
- Phone call records related to reservations and customer service
Website Usage Data:
- IP address, browser type, and device information
- Pages visited and actions taken on our website
- Cookies and similar tracking technologies
How We Use Your Information
We use your information to:
- Process reservations and manage riding lessons, trail rides, and events
- Communicate with you about schedules, cancellations, and ranch updates
- Provide customer service and respond to inquiries
- Send appointment reminders via SMS, email, or phone
- Process payments for services and boarding fees
- Ensure safety by maintaining emergency contact information and health disclosures
- Improve our services and understand customer preferences
- Comply with legal obligations and maintain business records
- Send marketing communications about upcoming events and promotions (only with your consent)
Who We Share Your Information With
General Data Sharing:
We may share your information in limited circumstances:
- Service Providers: We work with trusted vendors who help us operate our business, including:
- Payment processors (for secure transaction processing)
- Email service providers
- Website hosting companies
- Scheduling and booking software providers
- Insurance providers (as required for liability coverage)
- Legal Requirements: We may disclose information when required by law, court order, or legal process, or to protect the rights, property, or safety of Twisted Trail Ranch, our customers, or others.
- Business Transfers: In the event of a sale, merger, or transfer of our business, customer information may be transferred to the new owner.
CRITICAL EXCEPTION – SMS Data is NEVER Shared:
Notwithstanding any other provisions in this privacy policy, mobile phone numbers and SMS opt-in data collected for text messaging purposes will NOT be shared with any third parties or affiliates under any circumstances, except with our SMS service provider solely for the purpose of message delivery. No mobile opt-in data will be shared with third parties for marketing or any other purposes.
Data Security
We implement reasonable security measures to protect your information from unauthorized access, disclosure, alteration, or destruction. These measures include:
- Secure data storage systems
- Encryption of sensitive information
- Access controls limiting who can view your data
- Regular security assessments
However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee absolute security.
Data Retention
We retain your information only as long as necessary to:
- Fulfill the purposes described in this policy
- Comply with legal obligations (tax records, liability waivers, etc.)
- Resolve disputes and enforce our agreements
Typically, we retain:
- Reservation and service records: 3-5 years
- Payment records: 7 years (for tax purposes)
- SMS opt-in data: Until you opt out, plus 30 days
- Liability waivers: Duration required by our insurance provider
Cookies and Tracking Technologies
Our website may use cookies and similar technologies to:
- Remember your preferences
- Understand how visitors use our site
- Improve website functionality
- Analyze traffic and user behavior
You can control cookies through your browser settings. Disabling cookies may limit certain website features.
Your Privacy Rights and Choices
You have the right to:
Access and Correction:
- Request a copy of the personal information we have about you
- Request corrections to inaccurate information
Deletion:
- Request deletion of your personal information (subject to legal retention requirements)
Opt-Out:
- SMS Messages: Text STOP to opt out of text messages at any time
- Marketing Emails: Click “unsubscribe” in any marketing email
- Phone Calls: Request to be removed from our calling list
Data Portability:
- Request a copy of your data in a portable format
Withdraw Consent:
- Withdraw consent for data processing where consent was the basis for collection
To exercise these rights, contact us at:
- Email: [your-email@twistedtrailranch.com]
- Phone: [your-phone-number]
- Mail: [your-address]
Children’s Privacy
Twisted Trail Ranch provides services to children under the supervision of parents or guardians. We do not knowingly collect personal information from children under 13 without parental consent. If you believe we have collected information from a child without proper consent, please contact us immediately.
SMS Terms and Conditions
Program Description: Twisted Trail Ranch offers SMS notifications for reservation confirmations, lesson reminders, event updates, and customer service communications.
Consent: By providing your phone number and opting in, you consent to receive text messages from Twisted Trail Ranch. Consent is not required to use our services.
Message Frequency: Message frequency varies (typically 2-8 messages per month). You may receive reservation confirmations, lesson reminders, event notifications, and occasional promotional messages.
Cost: Message and data rates may apply based on your carrier’s plan. Twisted Trail Ranch does not charge for messages.
Opt-Out: Text STOP to any message to cancel. You’ll receive a confirmation of your opt-out.
Opt-In Again: Text START to re-enroll after opting out.
Help: Text HELP for assistance or contact us at [phone/email].
Supported Carriers: Service available on major U.S. carriers. Carriers are not liable for delayed or undelivered messages.
Terms Changes: We may modify these terms at any time. Continued use after changes constitutes acceptance.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will post the updated policy on our website with a revised “Last Updated” date. We encourage you to review this policy periodically.
For material changes, we may notify you via:
- Email to the address on file
- Text message (if you’ve opted in)
- Prominent notice on our website
Contact Us
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Twisted Trail Ranch
- Email: [liz@twistedtrailranch.com]
Consent and Acceptance
By using Twisted Trail Ranch services, visiting our facility, or providing us with your information, you acknowledge that you have read, understood, and agree to this Privacy Policy.
